How can I get revenue from the affiliate program?

You attract players to the 1win site, and we pay out profits according to your chosen cooperation model (RevShare or CPA). Your earnings depend on the quantity and quality of the traffic you have attracted.

What is the difference between RevShare and CPA?

Under the RevShare model, you get 50% of the total company profits from each player you refer for life from the start. We cover all commissions and operating costs ourselves. CPA payment is a fixed payout for each player who performs a targeted action. We set simple KPIs because we care about both your growth and ours.

How can I get a higher payout?

We're ready to make an individual offer to each webmaster. To do this, we need detailed traffic information, i.e. its source and volume. RevShare rates are increased on an individual basis after successful referrals with an initial rate of 50% GGR.

What is the payout frequency?

Every Tuesday we make payments for our RevShare partners. Active partners have access to payouts any time. For the CPA model, payments can be made any day. The CPA hold is 7 days.

Why choose 1win Partners?

Being an iGaming market leader, we offer a high and stable RevShare starter pay rate, individual CPA deals, and a product with high click2reg and reg2dep conversion on any traffic source.

7 mins

How to Adapt Football Creatives for Brazilian Audiences

31 August 2026

In August 2026, the Brasileirão is back in action after the World Cup break, and Brazilian football fans are once again actively following the championship. In this article, we’ll look at how to account for the local football context when creating ads and what partners working with Brazilian traffic need to know.

Football Context

Brazil is not one homogeneous football audience. Fans follow different clubs and competitions, which means the same football creative can perform very differently across audience segments.

For nationwide campaigns, consider three levels:

Competition — Brasileirão, Copa do Brasil, Libertadores, or Sudamericana
Club and region — teams, clássico (local derby), city, and language familiar to local fans
Intent — check the betting markets, choose a bet, or activate a bonus

Creatives tied to a specific football event tend to work better because they give users clear context and immediately show why a particular match deserves their attention.

How to Work with the Brasileirão

For Brasileirão campaigns, creatives should reflect what teams are currently fighting for in the table. In the second half of the season, a team’s position determines what is at stake.

– Libertadores qualification — five Libertadores spots are awarded through the Brasileirão in 2026. Two more go to the Copa do Brasil winner and runner-up
– Sudamericana qualification — teams that do not qualify for the Libertadores may still compete for a place in the Sudamericana
– Relegation battle — four teams are relegated from Série A. This creates more matches where creatives can focus on the fight to stay in the league
– Current form — a winning or losing streak, a managerial change, or an important result from the previous round can all provide a separate angle for a creative

Instead of using a generic match poster, show what is at stake in that specific game: a team could be fighting for continental qualification, trying to move away from the relegation zone, or heading into the match after a run of defeats. This context gives users a clear reason to pay attention to that particular game.

Which Creatives Bring Quality Traffic

1. Static match creative

Strong version: team names, date, time, one offer, and one CTA. The user immediately understands which match the ad is about and where the click will take them.

Weak version: a large bonus message, small team names, multiple odds, and a generic football background. In this layout, the match becomes secondary while the offer takes over — which can generate clicks without leading to deposits.

2. Club creative without official branding

Strong version: team colors, opponent names, neutral football graphics, and elements that make the club context immediately recognizable.

Weak version: a random player wearing a similar kit or a modified logo. This can reduce trust and potentially create rights-related issues.

If official branding cannot be used, communicate the context through colors, typography, and other recognizable but neutral elements.

3. Fan-reaction video

Strong version: a specific match introduced within the first few seconds, natural delivery, and clear visual context. Users should immediately understand why the video is relevant today.

Weak version: literal translation, unnatural voice-over, excessive slang, or staged reactions that have no connection to the match.

4. Pre-match or live creative

Strong version: up-to-date lineups, correct match time, accurate score, and a betting market that is currently available in the product.

Weak version: an outdated score, a closed market, or a pre-match offer that continues running after kick-off.

Prepare templates for these campaigns in advance and update only the dynamic elements. Turn off pre-match creatives as soon as the offer is no longer relevant.

5. Bonus-led creative

Strong version: one clear benefit tied to a specific match or mechanic, with transparent conditions.

Weak version: a bonus, free bet, boosted odds, and cashback all in the same creative. When too many offers compete for attention, the football context gets lost.

The amount, validity period, minimum deposit, and other key conditions must match the landing page.

How the Copy and CTA Should Work

Football ad copy should answer three questions within a few seconds: who is playing, why the match matters right now, and what the user should do next.

Be specific — use team names, competition, date and time, match context, and a clear path to the bet. Instead of saying “big game today,” highlight a battle for position in the table, a clássico, a winning streak, or another relevant storyline.

A practical structure is: match → reason to pay attention → offer → action

The CTA and landing page should match the user’s intent:

view betting options → the specific match page with all available markets
place a bet → a specific betting option or the match page where users can select and confirm it
activate a bonus → a page with the bonus terms and activation flow
sign up → the registration form

Do not send users from a match-specific creative to a generic homepage if they expect to see a particular match or offer.

How to Build a Test Before Scaling

Start with one match and change only one element at a time: visual, creative angle, or CTA. Do not mix different matches, formats, offers, and audiences in the same test — otherwise, you will not know what actually affected the result.

Tag creatives by competition, club, match type, visual format, offer, and CTA. Evaluate more than just CTR: track the entire funnel — click → registration → deposit → first bet. A high CTR combined with weak FTD performance may indicate that the creative is too broad or that the ad and landing page do not match.

For match-based campaigns, use five stages:

– 24–48 hours before the match — teams, date, time, and match context
– on matchday — offer and direct CTA
– before kick-off — a shorter version for high-intent audiences
– after kick-off — only relevant live scenarios
– after the final whistle — re-engage users who did not complete registration or make a deposit using the match result, the next fixture, or a new offer

Prepare templates in advance, then update the dynamic information before launch — lineups, match time, score, and available markets.

Scale Football Traffic from Brazil

Brazilian football creates plenty of betting opportunities — use them effectively.

Match-based creatives, local context, and relevant offers help bring in more than just clicks: they attract users with genuine betting intent.

Join 1win Partners and get access to current offers, ready-made materials, and traffic analysis tools. Test different combinations, identify what works, and scale your results in one of the world’s biggest football markets with an experienced partner.

#Sports #Creatives

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