Secrets of Influence Traffic: A Guide to Successful Purchases

Influence traffic is a method of promoting a product through advertising with popular content creators. A blog can cover any topic; the main thing is to plan an effective advertising campaign that maximizes the potential of its audience. In this article, we will discuss this type of traffic and how to work with it.

Traffic sources and acquisition methods

Instagram

There are several options for buying ads from Instagram bloggers: using a referral link, a channel specially created for the blogger, or your personal sources. Let's look at each option in detail.

Acquisition via a referral link

In this case, the blogger's task is to redirect the audience to the bookmaker's website via Stories. The advantage is that you don't need to make additional creatives for your sources — the player goes directly to the 1win website via the link. Although this acquisition method is used quite often, it cannot be called the most effective due to frequent link blocks and subsequent traffic losses.

Moreover, when acquiring traffic via a direct link, there is no way to constantly remind the audience about the Telegram channel, for example, using push notifications. Therefore, you will need to allocate additional funds and regularly buy ads from the blogger to boost activity.

Acquisition via a Telegram channel made for the blogger

You need to create a separate Telegram channel in advance under the persona of the blogger, from whom you will conduct communication. In turn, the influencer should prepare content and "warm up" their audience to generate interest in the new Telegram channel.

You will manage the channel's growth yourself. This approach is one of the best, as the audience's level of trust starts high, as is their engagement. Furthermore, under the influencer's persona, you can communicate with subscribers, answer their questions, and redirect them to additional resources: VIP chats or bots.

Working this way usually implies collaboration with the blogger for a fixed payment or for a percentage of revenue. Working for a percentage is the most advantageous option in this case, as you do not spend funds at the start, and both parties are interested in the result.

Acquisition via the partner's personal sources

With this approach, you won't be able to attract an audience solely through their high level of trust in the blogger. You must make the correct scenario and text for the Stories to interest subscribers in your channel.

There are no restrictions; you can make any creatives without involving the influencer. It is especially important for this type of acquisition to have strong traffic sources that will retain the audience.

Analyzing traffic sources 

Before starting to work with a blogger, analyze their account using trendHERO. Here is what you should pay attention to first:

• ER (Engagement Rate): a metric that shows, in percentage, how the audience interacts with the content — how actively they put Likes, repost, comment, and save posts. You should work with influencers whose engagement is 5% or more.
• AQS (Account Quality Score): all account metrics (type of subscribers, audience ER) are summarized and evaluated in percent on a scale from 0 to 100. Account quality should be 50% or more.
• Audience authenticity: estimates the number of real subscribers. This figure can easily show the percentage of boosted/fake audience members.

If all metrics meet the requirements, move on to a more detailed analysis of the blogger:

• Audience GEO check: make sure the influencer's audience is in the target GEO. It's also important that there aren't many people among the subscribers from countries where the site is blocked, as this threatens budget waste.
• Subscriber growth over the last month: choose bloggers who consistently have a growing subscriber count. This can be a signal that the influencer regularly brings a new audience to their account, which is ideal for us.
• Likes and post reach: the numbers under the posts should be diverse. Otherwise, there is a high probability that the figures are boosted.

Furthermore, it is important to consider the gender of the audience for a correct advertising campaign strategy. We recommend analyzing previous advertising materials placed by the selected blogger and evaluating their results using tracking.

Telegram

In Telegram, the acquisition formats are roughly the same as on Instagram: a promotional post redirects subscribers either to a channel created for the blogger or to their personal source. In both cases, the link to the website will be placed directly in the channel.

Additionally, there is an option to purchase ads via bots, for example, those with signals or vouchers. This is quite convenient, as bots collect the user ID and nicknames of users. This allows traffic handlers to easily send messages to the private chats of those who launched the bot.

There are three types of promotional posts found in Telegram:

• Direct: description of the channel or product.
• Clickbait: quizzes or riddles with a "More in the source" button. The answer usually cannot be found without subscribing.
• Native: found in original author channels. The advertiser writes a note that looks like a regular post, and at the end asks people to subscribe to their channel.

Selecting a Telegram blogger for acquisition

Let's look at what you should pay attention to when choosing an influencer:

• ERR (reach): if posts get 1,000–2,000 views with 10,000 subscribers, there is a 99% probability that the subscribers are boosted, and the ad will yield no results. A good indicator is when 40–60% of subscribers view the posts. However, the percentage will decrease as the subscriber count grows;
• Be sure to check channel for boosted audience: sharp spikes in subscribers, mass unfollows, and the absence of channel mentions in promotional posts signal inflated subscribers;
• Look at the subscriber growth of previous channels that were advertised by the chosen blogger. It is important to understand whether the results meet expectations based on the allocated budget;
• Look at whether posts are reposted and what percentage of the audience leaves comments and reactions.

You can use specialized tools to select a blogger for acquisition in Telegram, for example, TGStat.ru.

It is the largest database of Telegram channels with the ability to view detailed statistics. The platform has a dedicated bot for quickly searching channels: @SearcheeBot.

YouTube 

On YouTube, there is the option to buy streams from bloggers, for example, those related to casinos. During a stream, you can immediately direct the audience via the link. Otherwise, the advertising formats are similar to those used on Telegram and Instagram.

Selecting a blogger for acquisition

You can choose a blogger on YouTube yourself or with the help of an exchange — for example, Prolog. Various services are available for channel analysis, such as Popsters or SocialBlade.

Pay attention to:

• ER: the optimal engagement rate for a channel with millions of subscribers is around 1%, and for a smaller channel, 3–5%;
• View depth: 20% and above is a good indicator;
• Number of views: it is better to record the average figure across the last 7–8 videos to understand the blogger's stable performance;
• Likes-to-Dislikes ratio: naturally, there should be significantly more Likes;
• Audience activity and blogger responsiveness: examine how often the blogger responds to their subscribers in the comments and what they are writing.

How to buy ads

Social media accounts

Once you have decided on the blogger and the advertising format, you need to prepare a commercial offer and the account from which the mailing will be done. Let's start with account preparation.

It is important to understand that bloggers receive a large number of messages from subscribers and do not always read them. This is why you need to create a separate account, styled as an Advertising Manager or Blogger Manager, to send the commercial offer.

In the bio of your account, you should emphasize your achievements in working with managed accounts.

If the page is created on Instagram, post 3–6 photos with elements of luxury and a wealthy lifestyle. Then, boost the subscriber count to 1,000, as advertising managers are not public figures. For the account to be credible, you can add Stories to your Highlights and subscribe to smaller bloggers.

Example of an Instagram Account:

Before contacting the blogger, follow them. This way, your message will not end up in the "Requests" tab upon sending. Furthermore, you won't encounter an awkward situation if the phrase "I really liked your blog" is used in conversation with the influencer despite a lack of previous interaction.

Be sure to check if the blogger has an advertising manager — their contact information is usually indicated in the profile bio.

In turn, when creating an account on Telegram, it will be sufficient to include information about yourself in the description and format the page correctly.

Example of a Telegram page:

Such social media accounts will help increase the level of trust towards you. The blogger and their advertising manager will see that the message is from a professional, not just an ordinary person.

Commercial offer

Now let's talk about a commercial offer. You should not write to the blogger: "I want ads, let's collaborate" — such an approach may call your competence into question. At the beginning of the dialogue, you must introduce yourself, tell about yourself, and only then propose cooperation.

If the blogger agrees, request:

• the current source statistics on the day of communication, in video format;
• the general statistics for 7 days or 24 hours, in video format;
• the amount of ads the blogger takes per day.

It is important that the influencer only publishes ads once a day — too much advertising content can reduce the effectiveness of each individual announcement.

Be sure to clarify whether the blogger has worked with other bookmakers before and how recently. If advertising for a similar product was published less than a month ago, you should refuse to buy from the selected blogger or postpone the campaign until a later date.

Templates for correspondence

Special templates have been created for corresponding with influencers. You can personalize these and and use them in your work:

1. Hi,

My name is [name], and I represent [team/project/agency name]. We specialize in [description of your activity] and have already launched [projects/bloggers].

Your blog caught my interest for purchasing advertising. Alternatively, we can discuss a long-term collaboration. I'd be happy to call and discuss the details :)

2. Hello, [name]!

My name is [name]. I would like to purchase advertising from you in a post and Stories for [channel/blog]... where I talk about... (or: my blog is about...).

I would like to place an ad for my blog with you: a post + a series of Stories (your video message + video creative).

Publication date is -...

If possible, please advise on the price, and also send me the current general statistics in video format, specifying percentages by city, age, and gender. Stories statistics for reach over the last 7 days, or better yet, over the last 24 hours. And statistics for the last post (reach + navigation).

Thank you!

For smaller bloggers, or when a more casual starting relationship is desired, collaboration can be proposed using this format:

3. Hi, [name]!

My name is [name]. I follow your blog daily; I really like your style and content. I am currently working on creating a network of projects with bloggers for a single game. Could you tell me if you would be interested in such a collaboration?

I have attached links to accounts that operate on a similar scheme. The money is good, and there are no limitations.

After agreeing on cooperation, you should develop a detailed advertising scenario, define the timelines and formats. You also need to clarify how much the influencer values the offer. If the cost fits within the budget for acquisition, you can send the ready-made scenarios to the blogger.

Example scenario for Instagram

Restaurant

Posts from a restaurant can be done in the Reels format. Imagine the blogger is at a restaurant and is waiting for the dinner bill, which they will then try to win back. The audience should be warmed up step-by-step; Stories are suitable for this.

Example:

1. Stories from car or home

[Blogger is driving their car, shows the road, then turns the camera to themselves]

Blogger: "Hi, guys! Today I decided to go to a new restaurant. Come with me for dinner!"

2. Stories reviewing menu prices

[Blogger sits at a restaurant table, beautiful interiors visible in the background]

Blogger: "The atmosphere here is very nice, but of course, the prices are above average. But I think it's worth it. Let's see what's on the menu and what we can try".

3. Stories with a photo of the food

Photo of the food, you can add a caption.

4. Stories after dinner

Blogger: "The food was just amazing! I feel like this is going to cost me a pretty penny. Let's look at the check amount".

5. Stories with a multiplier

[Blogger shows the bill with the amount, the restaurant interior is visible in the background]

Blogger: "So, here's the bill. The total is ____. Now I'm going to try to win back my dinner in Lucky Jet".

[In the Lucky Jet game, they catch a multiplier and pay the food bill]

6. Repost Reels in Stories

Reposting Reels in Stories can significantly increase the video's reach — many users prefer watching Stories and do not scroll through the publication feed.

Note that scenarios should always be designed individually for the blogger. If you have difficulties in composing them, be sure to ask your personal manager for recommendations.

Analyzing the advertising campaign

Fixing the initial data before starting an advertising campaign and analyzing it after completion is an important step in assessing the advertisement's effectiveness.

Before starting the campaign, you need to record:

• average reach;
• number of subscribers;
• average number of Likes and comments;

If the goal of the advertising was not subscribers but leads, you should calculate their average number per day before the start of the advertising campaign.

After the advertisement is published, record the following:

• reach on posts;
• number of subscribers 24 hours after the ad;
• cost per subscriber;
• number of clicks on the ad.

Additionally, you can use specialized services for tracking and analysis, such as TGStat.

This approach will help evaluate the effectiveness of the advertising campaign and, in future practice, set up targeting and strategy more precisely.

If the goal of the advertising was not subscribers but leads, you should calculate the ROI:

(Profit - Advertising Costs) / Advertising Costs х 100%

The calculation will provide an understanding of the advertising campaign's profitability.

Furthermore, for accurate analysis, it is recommended to segment the traffic using different links or promo codes so that you can evaluate the results of each blogger's work.

Conclusion

Influence traffic is one of the most effective ways to attract a target audience to our product. Popular platforms that are visited by millions of people daily are available for work.

The method is based on the trust and authority of bloggers, which significantly increases the probability of a successful advertising campaign. Subscribers often follow the recommendations of popular bloggers and are much more willing to react to ads. This is an excellent opportunity to build long-term customer relationships, increase loyalty to the product, and, of course, ensure your stable earnings.

We wish you good luck and great traffic!